Google avoids a breakup of its ad tech business

(nytimes.com)

134 points | by donohoe 6 hours ago

7 comments

  • jordanb 1 hour ago
    That "Lake America" is doing a hell of a lot of work for Google
    • strictnein 1 hour ago
      The judge was appointed by Clinton, so they've been in their role for decades now. It seems unlikely that someone who has served that long in her position would rule based on making the child in the White House happy.
      • bigyabai 1 hour ago
        To the contrary, the entire DOJ understands that FAANG and the three-letter-agencies are one revolving door. Any judge that attempts to defang Google's data collection may well run afoul of the American surveillance system, which this administration will fight tooth and nail to defend.

        Not very different from how federal protectionism keeps Apple's App Store centralized despite trillions of dollars in ostensible market damage. Anyone trying to loosen America's grip on software distribution is crossing an ugly national security line that we're all too ashamed to admit exists.

        • rootsudo 9 minutes ago
          100% glad someone states the obvious. Sometimes here people think these tech companies are on truly altruistic missions on making “the world a better place!!1” or truly making an impact by being an IC in their role and having access to perks which, have largely been taken away as the market matures to data collection and surveillance.

          If you want to have some fun, go on LinkedIn and see how many former military people, proud of their service, boast how they are at x or y tech company in director esque roles.

          Then bookmark them and see the pages disappear in the future. Boy I’m glad it’s legally 100% ok to scrap LinkedIn data because it truly is a revolving door.

        • strictnein 1 hour ago
          The DOJ isn't part of the Judiciary branch, it's part of the Executive.

          > FAANG and the three-letter-agencies are one revolving door

          Most of the NSA is active duty service members and former military. Did you mean other three letter agencies, excluding the most powerful one dealing with surveillance?

          > Any judge that attempts to interfere with Google's data collection may well run afoul of the American surveillance system

          The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?

          Not everything is a conspiracy. You don't have some special insight into this.

          • ux266478 23 minutes ago
            Given the sentence immediately following the revolving door metaphor, I think it was clumsily being used for data, not personnel. Especially because it's true for obvious reasons.

            > The judge in this case put the final nail into Trumps slush fund. But now she's doing his bidding. Is that what you're claiming?

            No, they're clearly claiming it's a non-partisan thing and the sitting president is irrelevant, as are the specifics of the virtue signalling happening. Yes, even though they qualified themselves with "this administration". Do you think that the Clintons aren't friends with the state department surveillance abomination or the nastiest parts of government writ large? That Bill or Hillary wouldn't fight tooth and nail to protect this terrible thing that's been wrought? Replace the context with some virtue signal about NATO intervention in Serbia 27 years ago, nothing changes. Partisan politics is for yokels.

          • bigyabai 59 minutes ago
            > The judge in this case put the final nail into Trumps slush fund.

            That's a very different, partisan effort. It's not bipartisan like the Patriot Act was, or domestic surveillance in-general.

            > Not everything is a conspiracy. You don't have some special insight into this.

            Not everything is as it seems. You can't meaningfully prove that the NSA sat on their hands in the 13 interceding years since Snowden. There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.

            • strictnein 48 minutes ago
              > You can't meaningfully prove that the NSA sat on their hands in the 13 interceding years since Snowden.

              I mean, you're correct? It's impossible to prove a negative.

              > There's no evidence that US interventionism is on the straight-and-narrow now, you're wishcasting and calling it truth.

              Extraordinary claims require extraordinary evidence and all that. You're the ones making the extraordinary claims. The burden of proof is on you, not the people pointing out the flaws in these claims.

          • pixl97 59 minutes ago
            [flagged]
            • strictnein 47 minutes ago
              This started under Biden? Crazy.

              > These days all three branches march lock step in their jackboots

              Which is why the Judicial branch has been ruling against the Executive branch again and again? I don't understand what evidence you think you have to the contrary, other than vibes?

        • surcap526 1 hour ago
          [dead]
        • vasco 1 hour ago
          Since you are getting no replies but getting downvoted I'm adding source from 2016 corroborating what you mention: https://www.techtransparencyproject.org/articles/googles-rev...

          251 individuals in such detected instances just in google. And that report is 10 years old, I'd bet it's 10x that by now.

          • strictnein 57 minutes ago
            That makes the argument worse, not better.

            Google employees tens of thousands of people. The US intelligence apparatus employees hundreds of thousands of people. In all of that, over eight years, there are 251 people who moved between the two, and because of that absolute rounding error, the entire federal government is beholden to them?

            Since you are making the accusation that this is a real conspiracy: statistically, how many people should have rotated between these two giant employers over an 8 year span? The answer isn't zero.

            Also, this makes the "data" even more pointless:

            "between Google or related firms, and the federal government, national political campaigns and Congress during President Obama’s time in office"

            "were appointed to federal advisory boards."

            Do you know how many of those boards exist? There are tons of them. I've known a couple of people who have served on them. They're incredibly boring and deal with things like "What accessibility standards should federal government websites support?". Of course you would want people from Google on that type of board.

            > 251 individuals in such detected instances just in google. And that report is 10 years old, I'd bet it's 10x that by now.

            "Detected instances"

            It's so secret that I can name one of them off the top of my head: Matt Cutts. Is he part of this vast conspiracy too?

            • vasco 45 minutes ago
              What conspiracy mate? It's not so deep, I was curious if what he said was a lie due to the downvotes and found nice evidence for it. You don't find it convincing it's your choice, but the dude didn't pull it out of his ass.
              • strictnein 35 minutes ago
                The conspiracy that Google is protected on high because people have rotated between two giant employers.

                If you think it is "nice evidence", how many people should have moved between those two employers?

                And you made the claim that the rate likely drastically increased over the past 10 years. Based on what, exactly?

                • ux266478 3 minutes ago
                  You think that giant employers being protected, especially when they align themselves with government interests of the day, is a conspiracy? Do you also think that suggesting economic producer interests are a high priority is a conspiracy? Or that corporations with contracts to the government are generally compliant with governmental requests? Is that a conspiracy too?
                • watwut 10 minutes ago
                  Big companies being protected "from high" based on payments and favors is not conspiracy theory anymore. It is out there in the open expected thing.
    • bitpush 1 hour ago
      Isnt that updated by some national database and google just pulls that data? Apparently Apple Maps will also get it in a few days, since they get the data from them as well.
      • jvolkman 1 hour ago
        Yes. We had the same comments about Gulf of America.

        Edit: I don't know that there's an actual database served up by the US Gov, but governments control the naming of these things within their own jurisdictions. All of the big mapping products have the ability to serve up different names based on where you're viewing from.

        And Apple just renamed: https://apnews.com/article/apple-lake-ontario-america-google...

        • wbl 25 minutes ago
          The government does not control the words you or I use to refer to things.
        • j2kun 7 minutes ago
          It would be nice if Maps would prefer data from government DBs that have localized versions of foreign place name data (e.g., Germany's BKG) when available.
        • TazeTSchnitzel 1 hour ago
          https://edits.nationalmap.gov/apps/gaz-domestic/public/searc...

          GNIS, Geographic Names Information System

          (Which still shows Lake Ontario for me as I write this. The body of water along the US's southern coast is Gulf of America however.)

          • jonas21 48 minutes ago
            The database entry was updated to "Lake America" on August 27:

            https://edits.nationalmap.gov/apps/gaz-domestic/public/searc...

            GNIS renders their own static map tiles, so it may take a while for the update to be reflected on the map itself.

          • michchinn 1 hour ago
            > Per Secretarial Order 3453, Lake Ontario has been renamed to Lake America. The basemaps for GNIS are in the process of being updated to reflect this name change.

            I see this on the top bar

        • biophysboy 32 minutes ago
          It makes perfect sense that govs control names within their jurisdiction - I am eyerolling at both the name change and the reaction.

          I am curious though - is it convention to leave the data as is, or is it illegal to modify it?

          Regardless, itll just be changed back in 2 years; as long as I can type "lake ontario" and get directed to Lake Ontario, I do not care at all what the gov database calls it currently.

          • sixothree 12 minutes ago
            I wouldn't exactly describe one person as "the government".
          • watwut 9 minutes ago
            > I am eyerolling at both the name change and the reaction.

            Why do you expect meek reaction in a rename like this? What is eye rolling over reacting to this particular rename?

        • ericmay 1 hour ago
          I too remember last year when everyone really cared about that and it was the end of the world and then we got on with our lives because at the end of the day it not only doesn't matter, the naming of these things is arbitrary, and anything that a president can change the name of a subsequent president can modify yet again.

          What do they call the South China Sea, is it the East Sea or is it the West Philippine Sea? What do the French call the English Channel? Is it Le Manche d'anglaise?

          • nancyminusone 1 hour ago
            So unimportant that you just have to comment on how unimportant it is
            • ericmay 48 minutes ago
              It’s so unimportant folks are commenting on my comment about how unimportant it is!
      • spogbiper 1 hour ago
        https://www.reuters.com/world/us/apple-maps-changes-name-lak...

        Apple updated it yesterday. If I were Google I'd turn down that refresh rate and let someone else take the bad PR next time

        • lotsofpulp 44 minutes ago
          There is no bad PR, 99% of people don’t care.
      • bee_rider 1 hour ago
        Seems like something that should be user-configurable (like DNS servers). While the recent annoying renamings have drawn attention to the issue, landmark names have basically always been political.
      • avs733 1 hour ago
        I have been wondering this as well. I cannot imagine having this be autoupdated without review from a centralized database is a good idea. This is a process that needs to be frangible and have some friction in it.

        In this day and age, GPS mapping tools have major implications for societal function, safety, economics, national security, healthcare, etc. I'm struggling to think of an industry where a sudden absence/subtle changes of named GPS mapping data would not have an effect.

        If everyone relied on the same data base which could push changes to the map in the pocket of every resident of a nation that would be the first thing I would think to hack. Probably easier than actually jamming or spoofing GPS/GNSS over a huge area.

        • bpodgursky 51 minutes ago
          There are thousands of small street changes across the country each day. New subdivisions, road expansions, lane changes, new traffic lights. Of course the vast majority should be auto-updated without manual review, what would a person add to the process? The public database is the system of record in the first place.
    • okdood64 1 hour ago
      You mean by Judge Leonie M. Brinkema who was appointed by Clinton and has ruled against Trump policies/agenda regularly?
      • owebmaster 18 minutes ago
        ... proving the point that protecting big tech is a bipartisan work.
  • bunderbunder 19 minutes ago
    More information on the specific remedies in the USDOJ announcement: https://www.justice.gov/opa/pr/department-justice-wins-signi...

    Sounds like it's not nothing, but also not much.

  • GreenVulpine 40 minutes ago
    https://archive.is/rlAbY

    Non-paywalled link

  • CrzyLngPwd 55 minutes ago
    So, essentially, a nothing burger.

    As usual.

  • paulpauper 1 hour ago
    what shocker . google has a long history of prevailing in court
    • strictnein 1 hour ago
      The ACLU has a long history of prevailing in court, as does the NRA.

      Courts should regularly issue rulings you don't like. Their job isn't to make people happy.

      • cj 49 minutes ago
        "long history of prevailing in court" is another way of saying "Google isn't being punished as much as they deserve"

        > Their job isn't to make people happy.

        Sure, but I think we can all agree the US legal system very, very, very rarely issues any ruling that materially punishes a corporation. Even the worst of the worst typically get off very easy.

        Do you disagree with that?

        • strictnein 42 minutes ago
          > "long history of prevailing in court" is another way of saying "Google isn't being punished as much as they deserve"

          Those two things are completely different and have very different meanings. For the most part, the courts aren't the ones that fine businesses.

          > There have been more than 180,000 corporate fines issued in the US between 2020 and 2024, totaling more than $345 billion

          > 3M Company has been issued with the costliest fines, adding up to $18.6 billion

          $345 billion over 4 years seems like a lot to me. Maybe it should be higher? I don't know.

          • imglorp 26 minutes ago
            The system is not equipped to check and balance multi-trillion dollar corporations.
            • SllX 8 minutes ago
              “The system” by which I assume you mean the Government of the United States or America doesn’t need to, because “the system” is sovereign. Corporations are not. They get checked when they get checked, and this ruling only avoided a worse-case scenario for Google. It wasn’t a win for them either.
  • ocdtrekkie 1 hour ago
    What an incredible miscarriage of justice. Make enough money and pay off enough politicians, and you can pretty much shoot people on the street in broad daylight.
    • strictnein 1 hour ago
      Assuming you read the ruling, what do you disagree with the judge on?

      What politicians were paid off to make a judge in a lifelong position who has served for decades rule in Google's favor?

      • shakna 1 hour ago
        What ruling? It isn't released yet. We have declining to breakup, based on behavioral remedies, and zero details.
        • strictnein 52 minutes ago
          Kind of my point. How does one know something is a miscarriage of justice if you haven't read the ruling? Because you don't like the outcome?
          • mortoc 48 minutes ago
            I don't think it's a stretch to see a systemic pattern of big tech avoiding consequences that leave the rest of us in the power of monopolies.

            Regardless of the content of this ruling, it's another brick in the wall.

            • strictnein 39 minutes ago
              A separate discussion for sure, but simply seeing a headline and declaring it an "incredible miscarriage of justice" seems a little far fetched.

              For example, many times the courts will point out that the laws need to be updated, which would be in the ruling. Or that a law as written is unconstitutional but it could be made so with some changes. That stuff doesn't make the headlines though, just the "Courts rules for/against X". Ideally we'd have a legislative branch that would look at these rulings and update our laws, but their disinterest in doing so isn't the courts' fault.

              • webdood90 0 minutes ago
                Again I ask, why do people stan for billionaires and corporations? Who are you helping here?
    • pampas 23 minutes ago
      It's the modern "Never argue with a man who buys ink by the barrel". I think it's why outdoor advertising is so rife. It's hard to fight something when you rely on it to keep your position.
    • dgellow 1 hour ago
      [flagged]
      • Petersipoi 1 hour ago
        Just to make sure I'm understanding, you're saying that Google payed someone (presumably Trump), who then went and convinced a Clinton appointed judge who has ruled against Trump in the past to give the case to Google?

        Is that actually what you think?

        • dgellow 1 hour ago
          I do not no, I don’t have an opinion on the Google situation. I was responding to the following:

          > Make enough money and pay off enough politicians, and you can pretty much shoot people on the street in broad daylight.

    • unrented7977 1 hour ago
      [flagged]
  • colincowardly 1 hour ago
    Destroying a great US institution is not in the national interest. Cases like these should never be permissible in the first place.
    • krunck 1 hour ago
      > a great US institution

      So, too big to fail, but to small to be a monopoly that abuses it's power?

    • johndhi 1 hour ago
      I'm more on your side than most but surely you don't think zero antitrust enforcement is best for our country?
    • CincinnatiMan 41 minutes ago
      I kinda somewhat reluctantly agree with you, and I think other commenters are missing the point that breaking up Google may allow non-US competitors to rise up and take Google's place on the world stage. Thus, breaking them up is not in the national interest of the US.
      • Georgelemental 23 minutes ago
        As long as there are many competitors, that's better than a monopoly, even if some of the competitors are foreign. Powerful monopolists restricting our freedoms is not in the interest of Americans long-term.
      • bigyabai 37 minutes ago
        If Alphabet allows a non-US competitor to replace them, isn't it their fault for failing to compete? The threat of replacement is supposed to be what motivates Alphabet to innovate.

        It could also be argued that allowing Alphabet to sustain anticompetitive damages is exactly what creates the opportunity for them to be replaced. Alternatives to AdSense and YouTube can only succeed in America if Alphabet rests on their laurels and is artificially defended from natural price competition.

    • svachalek 1 hour ago
      Ah yes, the great US institution of ad tech. Mass privacy intrusion in the service of selling clicks for a nickel.
      • Natfan 49 minutes ago
        Stalin wishes he had this much reach
    • al_borland 45 minutes ago
      Capitalism requires some level of regulation to avoid eating itself.
    • deaton 1 hour ago
      So because Google monopolizes on a big enough scale, suddenly they are too important to break up? I would argue that if any single company is big enough to where if it were to break up it would be "against the national interest," then it is too big and must be broken up.
    • cyberax 1 hour ago
      Companies like modern Google should not be permissible in the even firster place.
    • 2OEH8eoCRo0 1 hour ago
      Bring back Ma Bell and Standard Oil they were great US institutions!
      • wbl 52 minutes ago
        Standard Oil was sued for keeping low prices thanks to vertical integration prompting the classic quip about antitrust litigation.