The change of the peoples faces might just be an artifact of nano banana regenerating the image.
I have done similar things and it sometimes changes the apperance of the people in the image. They might have also wanted to change the pullover of the guy wearing GAP.
And honestly targetgroup research should have happened before the photograph was taken. Not in post... but hey that was the big promise of genrative models right?
The thing is, the marketing department could have posed in their office holding staplers and notepads and then asked the model to recreate the image as well. to even save the cost for the photographer...
Yes, which is why people study marketing to understand revealed preferences in society. Here, they slimmed down the woman on the left. It's well known that skinnier is more marketable. By the same token, we must assume that they think replacing the hispanic man with a black woman is also an upgrade. By contrast, in China, they sometimes do the opposite: https://variety.com/2015/film/news/star-wars-china-poster-co....
Hey buddy, not everything is about cold calculation. Some of us value culture and integrity. These are going to matter even more in the age of AI not less.
There was an episode of Scrubs where Turk (Black Male Doctor) is annoyed about always being used in advertisements for everything he was in. They had a gag where his college had him copy and pasted twice in the same picture of an advertisement.
I was looking at a marketing page for a conference I attended. This conference had hundreds of mostly white people. But out of 10 photos of individuals or small groups, 7 centered a non-white person. I was there twice. I'd like to think I'm just photogenic--but I look like Azis Ansari with better facial hair, lol.
I'm not sure which is worse: human marketer instructing AI specifically to make everyone more diverse and attractive or human marketer instructing AI to do basic marketing and AI has internalized to make everyone more diverse and attractive.
Yeah honestly anyone familiar with marketing and communications departments (and especially those in higher-ed) is used to this sort of chicanery.
This particular instance is somewhat notable in just how egregious it is, but they pick-and-choose students based solely on ethnicity for photoshoots all the time.
I think the student is making a mountain out of a molehill. They didn’t “transform him into a studentin” they just replaced him with a female student in the position he was in the original photo.
Sure, it’s stupid to be so lazy that you can’t use a new photo with whatever characteristics you want. It’s also stupid to slim down a chubby student without permission. I think she has more reason to be upset than he has. That said why does the university see the need to alter reality?
To quote one of the most prolifically insufferable linkposters of HN: "Demographics are destiny."
So, you fill your university marketing and publication department with people who think this is ok and this is the sort of PR faux-pas whoopsie you get.
I'm sympathetic to the argument that this sort of marketing material needs as many races represented as possible so as many people as possible can see it and see someone that looks like them and identify with it but something tells me the university isn't gonna come out and own it like that and even then using AI to make a replacement when you have a student body to pull from is kind of icky.
> I'm sympathetic to the argument that this sort of marketing material needs as many races represented as possible so as many people as possible can see it and see someone that looks like them and identify
It's regressive to want someone to look like you in order to identify with them. And universities like Stanford should be fighting that regressive instinct, not indulging it.
The consequences of not doing so will get ugly. My kids go to a "diverse" school, and the message the kids get is that white people must reject special affinity for their co-ethnics, while that's acceptable or even encouraged for non-white people. I think this double standard has only a decade or two before it collapses completely.
They're related because of an ironic lack of diversity of thought.
If they could have pried any one of the dozen line cooks that Standford RD&E surely employs away from the hookers and blow or got the drunkest frat boys to put down the bottle for a few seconds to ask them they would have been told that AI replacing people with different races and slimming people up is slimy enough that you should give a black girl a free hoodie if that's what it takes to get her to be the token for your stupid staged photo.
Tokenism is awful. Unfortunately, speaking out about it is also frowned upon nowadays. To be perfectly clear, I'm only talking about marketing efforts that intentionally ignore or replace unmarked groups with marked ones. Here, they took a real photo and fucking replaced students that didn't look diverse enough for their tastes. I'd argue that should be considered just as bad as the reverse.
To downvoters: I AM NOT saying there should be less diversity. I am saying that fake and dishonest diversity is just as harmful as any other kind of discrimination. Instead of helping the problem it just creates an alternate version.
Self-inflicted by whom? I really don't think the people in the photo are the problem. I think whoever thought they needed to fucking edit it to create a fake impression of diversity needs to stop. If you want to show that your school has diverse students... then take diverse photos. Don't take a non-diverse photo and then diversify it. At best (there are diverse students, but they weren't in the photo) it's dishonest, at worst (there aren't diverse students) it's literally false advertising.
Really seems like they used it to anonymize the students, but that is a lot less polarizing. Does it matter if they swapped the race? They also swapped all identifying facial features of anyone in the picture. That might have even been the prompt they used in the first place.
I am not a big fan of gen ai, but freak outs about nothingness detract from the real issues. I would be more concerned if they swapped the 3 students into a background or setting they were never in, than use the public setting and swap out the students for ai models.
Edit: please stop saying I didn't read the article. The article is almost exclusively opinion based on the observers reaction. "Slimmed down" is what I an saying is anonymized. As I also said, they put letting on top, so it is a tiny tile in a much larger piece. No problem if people don't agree, but the contention the article gives a lot of info and supporting claims is not true. We only really learn Stanford took the photo from the article, the rest of the conclusions are drawn from the 2 pics
That explanation doesn't make sense. If the point is anonymity, why not just AI generate the students entirely? They AI-generated the girl on the right in her entirety, so capability clearly isn't the problem. And the guy in the middle is still very much recognizable.
I don't understand what you mean? For me, it appears all 3 students have been changed. The 3rd student is changed into a black female. I am not doubting they want to inject diversity (although i didnt say it above) my contention is they likely view the original as a blank background, which they inserted 3 "new" anonymized students into. Its not that they turned 1 person "black", its that they changed ALL 3 PEOPLE entirely
Given how little the two students on the left changed, I highly doubt the AI made a creative decision to completely randomize only the student on the right. I think it's more likely that they did it in two steps: tweak the faces, and replace the student on the right.
I have done similar things and it sometimes changes the apperance of the people in the image. They might have also wanted to change the pullover of the guy wearing GAP.
And honestly targetgroup research should have happened before the photograph was taken. Not in post... but hey that was the big promise of genrative models right? The thing is, the marketing department could have posed in their office holding staplers and notepads and then asked the model to recreate the image as well. to even save the cost for the photographer...
So the incentives are there to present the image you want to project to attract customers.
To wit: even the original photo was probably staged…
Why?
If you were being sarcastic, it was not clear.
This particular instance is somewhat notable in just how egregious it is, but they pick-and-choose students based solely on ethnicity for photoshoots all the time.
Sure, it’s stupid to be so lazy that you can’t use a new photo with whatever characteristics you want. It’s also stupid to slim down a chubby student without permission. I think she has more reason to be upset than he has. That said why does the university see the need to alter reality?
So, you fill your university marketing and publication department with people who think this is ok and this is the sort of PR faux-pas whoopsie you get.
I'm sympathetic to the argument that this sort of marketing material needs as many races represented as possible so as many people as possible can see it and see someone that looks like them and identify with it but something tells me the university isn't gonna come out and own it like that and even then using AI to make a replacement when you have a student body to pull from is kind of icky.
It's regressive to want someone to look like you in order to identify with them. And universities like Stanford should be fighting that regressive instinct, not indulging it.
The consequences of not doing so will get ugly. My kids go to a "diverse" school, and the message the kids get is that white people must reject special affinity for their co-ethnics, while that's acceptable or even encouraged for non-white people. I think this double standard has only a decade or two before it collapses completely.
If anything, it adds more fuel to the maga "woke academia" fire.
EDIT: GP has since been edited to elaborate more since this reply was written
If they could have pried any one of the dozen line cooks that Standford RD&E surely employs away from the hookers and blow or got the drunkest frat boys to put down the bottle for a few seconds to ask them they would have been told that AI replacing people with different races and slimming people up is slimy enough that you should give a black girl a free hoodie if that's what it takes to get her to be the token for your stupid staged photo.
To downvoters: I AM NOT saying there should be less diversity. I am saying that fake and dishonest diversity is just as harmful as any other kind of discrimination. Instead of helping the problem it just creates an alternate version.
This is totally self-inflicted.
I am not a big fan of gen ai, but freak outs about nothingness detract from the real issues. I would be more concerned if they swapped the 3 students into a background or setting they were never in, than use the public setting and swap out the students for ai models.
Edit: please stop saying I didn't read the article. The article is almost exclusively opinion based on the observers reaction. "Slimmed down" is what I an saying is anonymized. As I also said, they put letting on top, so it is a tiny tile in a much larger piece. No problem if people don't agree, but the contention the article gives a lot of info and supporting claims is not true. We only really learn Stanford took the photo from the article, the rest of the conclusions are drawn from the 2 pics
full disclosure, this user did not read the article.